Surly Bird Sriracha is a handcrafted chili sauce produced right in the heart of Boulder, Colorado. Their range of products is lactose and fat-free, completely free of any animal products, appealing to health-conscious consumers. Their commitment to environmental sustainability sets them apart, ensuring each bottle of Sriracha not only delights the taste buds but also reflects a dedication to eco-friendly practices.
For this design process, I crafted an illustrated logo intended for placement on a food label. The label also features a custom company logo, a custom border design, and handwritten typography.